Content Marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.

The phrase "content marketing" was used as early as 1996, when John F. Oppedahl led a roundtable for journalists at the American Society for Newspaper Editors. In 1998, Jerrell Jimerson held the title of "director of online and content marketing" at Netscape. In 1999, author Jeff Cannon wrote,“In content marketing, content is created to provide consumers with the information they seek.”

Recently, content marketing has become much more prominent, especially where digital and online marketing is concerned. Keith Koons stated in 2015 that "the addition of smartphones in modern society guarantees that content marketing will become more important than all other mediums combined."

By 2014, Forbes Magazine's website had written about the 7 most popular ways companies use content marketing. In it, the columnist points out that by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy.(Wikipedia)

What Is Content Marketing?

Content marketing is a strategic marketing approach that is focused on creating (,owning) and distributing valuable, relevant, and consistent content to attract and retain an audience segment, generating revenue for the company.

Unlike traditional marketing, Content Marketing is a non-interruption marketing.

The delivery of consistent, ongoing valuable information to shoppers makes them more knowledgeable and intelligent and ultimately attracting more business and and promoting loyalty.

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